A social media audit will help keep your strategy on target to meet your goals. It is the fourth step when setting up a social media strategy but you should do an audit at least twice yearly. Since you will do an adit fairly often I have put the steps in an infographic as a check list.
I find a handy, simple check list makes this task easier so it actually gets done. Please pin, share, or print the check list to keep it in a place you will remember.
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Social Media Audit Steps
MAKE A LIST
You should create some type of spreadsheet that is easy find with all your platform login information. Do not forget the old ones. You can check http://www.knowem.com to check of any forgotten platforms.
REMOVE OLD ACCOUNTS
If you have old or unused platform shut them down. Any platforms that are empty or outdated can damage your brand image. When you look at people’s platforms you expect current posts. It doesn’t look good when you see their last update was one year ago. It makes you wonder are they still in business or active on their blog.
CHECK FOR CONSISTENCY
Your branding needs to be consistent across all your platforms. This is an extremely important social media audit step. You need to have the same profile picture, name, fonts, colors and cover photo (when necessary) on all your platforms. This type of consistency builds social proof and trust.
CHECK FOR QUALITY
Check that our platform profiles are complete and up-to-date. Platforms are always changing so you made need to add or take away information or use new features. Content quality also needs checking. Ask your self these questions when looking at your content:
- Is is relevant to this platform?
- Is it well done and clear?
- Does it bring value to my audience?
You should make a spreadsheet for each platform with all the metrics used to measure results over the last 3 months or so. Examples are shares, likes, mentions, comments, views, etc. You can also include posting times and dates to this spreadsheet. Once filled in the data decide which post types did the best. It is always a good idea to look at you ROI (return on investment) in a social media audit. Basically see how much you spent on each post type and compare it to your results. You want to make sure you are putting your money on post types that meet your metrics and convert.
Influencers got where they are by doing a lot of things right. It never hurts to see what they are doing that their audience responds too and get a few ideas yourself. It will also help you keep up with social media trends. Look at 3 to 5 of your favorite influencers feeds. See what you like about their content and what you don’t.