A social media audit is essential to your strategy. You should do an audit at least twice yearly. I prefer to do my quarterly. Why Reviewing your social media is how you keep it moving toward your goals. You want to make sure you are not wasting time and resources and some times that … [Read more...] about How To Do a Social Media Audit in 6 Steps (Infographic)
Choosing social media platforms So Why So why should a small business even bother choosing social media platforms? The number one reason: IT IS HERE TO STAY. Consumers are looking to social media to connect with and research brands more and more. The challenge is choosing the right … [Read more...] about Choosing Social Media Platforms Made Simple: Here’s How.
WHY DEFINE YOUR TARGET AUDIENCE You must define your target audience to know who sees what you have to offer as a solution to their problem. Let's face it not everyone needs or wants your product or service. Applying that to social media means you will not waste time producing content that is … [Read more...] about Three Steps to Define Your Target Audience
Updated 1-9-2019 WHY BOTHER SETTING GOALS Have you ever felt like you were drifting through life like a ship without a sail? Many times that is because you have no path for your dreams. When set up right goals give us that that direction and focus. Three key reasons for setting goals are: 1. … [Read more...] about How to Set Up Social Media Goals
In the last few weeks, Facebook announced six Facebook Page Updates. According to Facebook, these changes will help local businesses grow. This is their response to organic growth being almost zero for business pages. Will they help growth? No one really knows. It will take time to see if the … [Read more...] about 10 Actions To Maximize Facebook Page Updates